FeelGood Homes approached me and requested a website, brand and marketing materials be created for them. The website is now discontinued but the screenshot remains from my old portfolio.
My Wonderful Portfolio
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Case Study
The FeelGood Homes website was created when I was approached by an interior design company based in the North East of England. They asked me to build them a new website and also create marketing material for them such as leaflets / business cards etc. When they approached me they did not already have a brand or image so after close discussions, we decided I should be in charge of branding them too.
I created the logo using Macromedia Fireworks. I came up with it while on a visit to their office and it was inspired by a piece of décor. Once I had created the shapes, I added text in a desirable font. The manager and I discussed this and thought the font used currently is the best. After the logo was in place, I started to create the website.
I was informed that the website needed to be intricate and artsy to fit in with an interior designer’s image. I think I created this well using colour effectively and a good balance of light and dark. Using bright colours is often something that interior designers do so I used this to influence my design.
I took the logo I had already designed and turned it into an animation using Adobe Flash. The animation is subtle and it really adds a nice effect to the site, without being too obvious.
After the website was done, I started design on the marketing materials such as the leaflets. I used a hi-res photograph of an orange curtain, and the same branding on the material to improve brand strength and carry on the theme.
Please CLICK HERE to view the marketing leaflet.
Inside the website, I was asked to create an interactive Flash kitchen designer in which a customer could go on and design their own kitchen and actually get an idea what it might look like. I created this and FeelGood were pleased with it. It proved to be a popular feature.
Please note this website has been discontinued and is not online anymore.
Skills Used:
Adobe Flash, ActionScript, HTML, CSS & Java Script.
